Connex Partners HR Insights: Unlocking the Potential of Frontline Employees

Connex Staff |
 Frontline employees


Brooke Birdsong, Director of Total Rewards at Associa, discusses the importance of including your frontline employees in developing business strategies.

Career Insights – If I Knew Then What I Know Now

brooke birdsongI would tell my younger self that any strategy must include not only C-level buy-in, but it is imperative to seek out the thoughts, opinions, goals, and values of the "frontline."

They are ultimately our client as HR business partners, and a small number can turn the boat—or overturn it—impacting morale, perception, and the success of a project. They will often be the employees to either get it done or destroy it.

So, be continually mindful that while a "seat at the table" is highly desired, the employee often gets the last word.