Employer Branding, Talent Acquisition and Millennial Engagement, Oh My!

Natasia Langfelder |


Alan Wild, VP HR, Employee Relations & Engagement at IBM, on how to change brand narrative, challenge young candidates preconceptions and best practices on millennial engagement.


Technology and the internet are driving change, and the old ways of business are being disrupted constantly. Attracting and retaining talent is more challenging than ever; especially for companies with a long legacy and a widely known reputation. Building your 'employer brand,' is a buzzed about topic. Many professionals see it as the key to increasing retention and improving recruitment. However, not everyone has the tools or resources to actually build a differentiated brand and become an employer of choice.

How do you become an employer of choice?

Alan Wild, VP HR, Employee Relations and Engagement at IBM chats about how to change your brand narrative, challenge young candidates preconceptions of your organization and his best practices to keep millennial employees engaged.


Will the chatter on how to keep millennials engaged ever end?

There are currently three generations in the workforce the Baby Boomers, Gen X'ers and Millennials, with Generation Z poised to enter in just a few years. It's been a widely held belief each generation has different wants and needs from their workplace. Wild maps out the differences he sees in the video above the main differentiator is technology and what you can do about it.


Join professionals such as Alan Wild at Connex's next Human Resources and Employee Benefits Sector Meeting, coming up this September in Houston. Click here to view the agenda and get a better feel of the program.