Embracing Culture 3.0: Q&A with David Giesman, VP of Global Total Rewards for Designer Brands

Connex Staff |

HubSpot Video


Since the pandemic, employees have been leaving their jobs in record numbers - over 48 million US workers changed their jobs in 2021 alone. Organizations are finding that attitudes to work are changing, with workers rethinking what they value in a job. Research from LinkedIn has shown that between April 2020 and June 2021, the fastest-growing priorities for workers included flexible working arrangements, an inclusive workplace, and work-life balance.

What does this mean for HR leaders? While compensation and benefits remain important, a total rewards approach is now essential for any company looking to recruit and retain top talent. 

This shift has led Designer Brands, a global company with over 14,000 employees, to evolve from a pre-pandemic ‘Culture 1.0’ to what they now dub ‘Culture 3.0’. 

Their VP of Global Total Rewards, David Giesman, led the company in taking a more strategic approach to total rewards, helping them to provide the compensation, benefits and rewards Designer Brands’ employees really value. 

In this session, we explored: 

  • Why total rewards became a strategic priority during the pandemic 
  • How collaborating with colleagues outside of HR can help you to provide benefits employees really want
  • Why it’s so important to be strategic rather than tactical when implementing programs
  • How to measure the value of your total rewards strategy beyond hard dollars and data
  • What ‘Culture 3.0’ really means and how your business can achieve it.